What it does
- Knows more than your website. It can draw on brochures, price lists, product specs and the fine print of your terms, not just your web pages.
- Can check live information. Where your systems allow it, it can look up things like stock levels, availability or order status, so answers stay up to date.
- Answers questions around the clock using only your own information. It doesn't pull answers from the wider internet.
- Shows where each answer came from by linking to the relevant page, so visitors can check it and keep reading.
- Says "I don't know" when it doesn't. It won't invent prices, dates or policies. It offers to take the visitor's details instead.
- Captures leads in conversation. It collects the visitor's name, contact details and what they need, then sends it all to you with the full chat attached.
- Is upfront about being an AI, so visitors always know who they're talking to.
- Fits your site. It works on most platforms, including WordPress, Wix, Squarespace and Shopify, with one small snippet, styled to match your brand.
Who it's for
This works best for businesses that answer the same questions again and again. For example:
- Accountants, solicitors and financial advisers
- Estate and letting agents
- Trades and home services
- Clinics, studios and other appointment-based businesses
- B2B service firms with detailed service pages
If your inbox or phone is full of questions your website already answers, this is for you.
What's included
- Set-up using your website content and supporting documents (PDFs, price lists, FAQs)
- Personality and tone to match your brand, with rules for what it should and shouldn't answer
- Lead capture sent to your email, with the conversation transcript
- A simple admin view of conversations, including questions it couldn't answer, which is useful for improving your website too
- Testing against a set of real questions before launch
- Usage limits and abuse protection
- Handover notes and a walkthrough call
How it works
- Intro call (30 minutes, online). We talk about your customers, what they ask and where your content lives.
- Proposal. A clear written scope.
- Build and test. We test the assistant against real questions, including tricky ones.
- Launch. One snippet goes on your site and you're live.
- Ongoing support (optional). Hosting, content updates when your site changes, improvements and fixes.
Pair it with AI Enquiry Handling and every lead the assistant captures arrives already sorted, with a draft reply.
Your data
- Your content and your customers' conversations are hosted in the UK or EU where possible.
- We use AI providers' business settings that don't use your data to train their models.
- Conversation logs are deleted automatically after a set period.
Questions
Is this just ChatGPT on my website?
No. It uses the same kind of AI model, but it's restricted to your own content, it shows where each answer came from, and it's set up to say "I don't know" rather than make something up.
What if it gives a wrong answer?
It's built to answer only from your content and to hand over to you when it isn't sure. Before launch, we test it against a set of real and awkward questions. You can review conversations at any time, and gaps are easy to fix by updating your content.
Will it work with my website platform?
Almost certainly. It's added with a small snippet of code, like a chat or analytics tool, so it works with WordPress, Wix, Squarespace, Shopify and custom-built sites. On some platforms, adding code needs a paid plan, which most business sites already have.
Do you need to visit my business?
No. Everything is done remotely: a short call, then clear written updates.
Can it connect to my other systems?
Often, yes. If your stock, booking or customer system can be connected to, the assistant can look things up or pass requests into it. We'll check what's possible on the intro call.
Tell us about your website
A short call is all it takes to see whether an assistant would help your business.
Get in touch